BE No. 1 in GOOGLE
on the search engines and on Google in particular?
If they don’t know your address (which most users don’t), many members of your potential audience are going to try to find your site by typing in a keyword or phrase, and if you don’t rank on those return results, you may as well not have a Web site at all. It’s that serious.
Making your site Google-friendly or employing Search Engine Optimization techniques, or SEO, as it’s known in the trade, at your earliest convenience should be a priority; SEO is this year’s black. What it can cost varies wildly, so be sure to question the worth of both the cheapest and the most expensive service providers, but remember that there’s lots that can be done internally and at minimal cost other than your time. This SITE will show you what needs to be done and empower you to ask your SEO service provider—and yourself—the right questions.
To ignore Search Engine Optimization (and Google in particular) is folly. Having your own Web site means you simply must get involved with SEO techniques. Without any SEO input, well, if I were a betting man (which I’m not), I’d say your chances of success were about even; if I were an Internet project manager (which I am), I would say you were dead in the water. Your site is nothing if it isn’t optimized for the Web.
In fact, ignoring SEO is tantamount to placing a brick wall against the front door of a high-end shop: You’re actually blocking your users from reaching you. You’re destined to become part of the noise of the Internet rather than a music maker. You’re streaming without a paddle.
So how do you will read this Site? Dip in and dip out, read it from start to finish—it really does n’t matter. The 52 brilliant ideas contained in it are generally quick fixes that should result
in immediate benefits to your site if you adopt them.
If your budget is modest, implementing just a handful of these ideas will improve your Web site rankings and help you realize your ambitions and the ambitions of your company. Employ all 52 and people will be throwing themselves down on the floor and proposing—no, wait, I mean finding your Web site, buying more of your products, reading your information, and coming back to your site again and again.
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