Note: Before you begin, if you're NOT 100% serious about getting your website to the top of Google and the other major search engines, DO NOT read another word. Only read on if you plan to put into action, everything I will be teaching you. It's best to print this e-Book off, highlight areas, and take notes as you learn the exact steps needed for a top search engine ranking.


BE No. 1 in GOOGLE

There’s having a Web site and there’s having a Web site that works. It’s all very well to have a flashy intro, a fully integrated shopping basket, and lots of features and functionality that can wow the audience on every single page. But what if they can’t find you? What if you’re not visible
on the search engines and on Google in particular?

If they don’t know your address (which most users don’t), many members of your potential audience are going to try to find your site by typing in a keyword or phrase, and if you don’t rank on those return results, you may as well not have a Web site at all. It’s that serious.

Making your site Google-friendly or employing Search Engine Optimization techniques, or SEO, as it’s known in the trade, at your earliest convenience should be a priority; SEO is this year’s black. What it can cost varies wildly, so be sure to question the worth of both the cheapest and the most expensive service providers, but remember that there’s lots that can be done internally and at minimal cost other than your time. This SITE will show you what needs to be done and empower you to ask your SEO service provider—and yourself—the right questions.

To ignore Search Engine Optimization (and Google in particular) is folly. Having your own Web site means you simply must get involved with SEO techniques. Without any SEO input, well, if I were a betting man (which I’m not), I’d say your chances of success were about even; if I were an Internet project manager (which I am), I would say you were dead in the water. Your site is nothing if it isn’t optimized for the Web.

In fact, ignoring SEO is tantamount to placing a brick wall against the front door of a high-end shop: You’re actually blocking your users from reaching you. You’re destined to become part of the noise of the Internet rather than a music maker. You’re streaming without a paddle.

So how do you will read this Site? Dip in and dip out, read it from start to finish—it really does n’t matter. The 52 brilliant ideas contained in it are generally quick fixes that should result
in immediate benefits to your site if you adopt them.

If your budget is modest, implementing just a handful of these ideas will improve your Web site rankings and help you realize your ambitions and the ambitions of your company. Employ all 52 and people will be throwing themselves down on the floor and proposing—no, wait, I mean finding your Web site, buying more of your products, reading your information, and coming back to your site again and again.

Myth #1: Google Knows All and Sees All

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This myth really burns me up. Try this: post anything that goes against conventional Google-ranking wisdom to an SEO forum (no matter how successful you’ve been with it) and watch dozens or hundreds of people flail you about how wrong you are and how Google ‘surely knows how to negate that method.’

Will they offer proof of their nay-saying? No. They just have blind faith in Google’s ability to know all and see all. Blind faith is the only phrase I can use for this thinking, because it’s not based on reason or proof. The conventional SEO wisdom teaches simply that Google is a deity which knows all and sees all.

But what is Google, really? Google is an algorithm. And who created the algorithm?
People created Google’s algorithm. (Sorry nay-sayers, Google was not handed the
algorithm from the Divine.)

Yes, people wrote Google’s algorithm. Are people perfect? No. Then can Google’s
algorithm be perfect? No. Do people know all and see all? No. Then can Google’s
algorithm know all and see all? No!

In fact, it never ceases to amaze me what Google doesn’t see. One forum that seems
to be more honest than the rest is I think it attracts a higher
caliber of posters because it doesn’t allow signatures. The people there are actually
there to share information, and not try to pitch or sell you on something.

WMW has a forum dedicated to Google’s search engine, and I’ve been reading through
it for a couple of years now. It never ceases to amaze me how many complaints I read
about how badly Google is performing in a variety of sectors and keywords. How the
sites ranking in the top 10 are all spam or Made For Adsense (MFA) sites. These
posters complain that they continually notify Google of the problem, and yet the sites
remain in their top-ranking positions.

Now does that sound like the work of a Deity? It doesn’t, does it. It sounds (*gasp* dare I say it?) like the work of people. Yes, Myth #1, that Google knows all and sees all, is undeniably false. So stop being afraid of Google. Now let’s get into a few specific myths surrounding how Google responds to a variety of methods and tactics, starting with Duplicate Content.


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