Note: Before you begin, if you're NOT 100% serious about getting your website to the top of Google and the other major search engines, DO NOT read another word. Only read on if you plan to put into action, everything I will be teaching you. It's best to print this e-Book off, highlight areas, and take notes as you learn the exact steps needed for a top search engine ranking.

Gourmonde

BE No. 1 in GOOGLE

There’s having a Web site and there’s having a Web site that works. It’s all very well to have a flashy intro, a fully integrated shopping basket, and lots of features and functionality that can wow the audience on every single page. But what if they can’t find you? What if you’re not visible
on the search engines and on Google in particular?

If they don’t know your address (which most users don’t), many members of your potential audience are going to try to find your site by typing in a keyword or phrase, and if you don’t rank on those return results, you may as well not have a Web site at all. It’s that serious.

Making your site Google-friendly or employing Search Engine Optimization techniques, or SEO, as it’s known in the trade, at your earliest convenience should be a priority; SEO is this year’s black. What it can cost varies wildly, so be sure to question the worth of both the cheapest and the most expensive service providers, but remember that there’s lots that can be done internally and at minimal cost other than your time. This SITE will show you what needs to be done and empower you to ask your SEO service provider—and yourself—the right questions.

To ignore Search Engine Optimization (and Google in particular) is folly. Having your own Web site means you simply must get involved with SEO techniques. Without any SEO input, well, if I were a betting man (which I’m not), I’d say your chances of success were about even; if I were an Internet project manager (which I am), I would say you were dead in the water. Your site is nothing if it isn’t optimized for the Web.

In fact, ignoring SEO is tantamount to placing a brick wall against the front door of a high-end shop: You’re actually blocking your users from reaching you. You’re destined to become part of the noise of the Internet rather than a music maker. You’re streaming without a paddle.

So how do you will read this Site? Dip in and dip out, read it from start to finish—it really does n’t matter. The 52 brilliant ideas contained in it are generally quick fixes that should result
in immediate benefits to your site if you adopt them.

If your budget is modest, implementing just a handful of these ideas will improve your Web site rankings and help you realize your ambitions and the ambitions of your company. Employ all 52 and people will be throwing themselves down on the floor and proposing—no, wait, I mean finding your Web site, buying more of your products, reading your information, and coming back to your site again and again.

“How Changing One Single Onpage Optimization Factor Can Boost Your Rankings By Over 350 Positions!”

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Note: Here's a quick definition of Page Rank. Page Rank is Google's way of giving a specific value to how popular your website is. It is based on the number of "votes" other websites cast for your website. A "vote" is simply when another website places a link on their website that is pointing to your website. Generally, the more "votes" or links you have pointing to your website, the higher your Page Rank (PR) will be. Page Rank is 1 of the many factors that Google takes into account when ranking websites.

Ok, so now we've selected our main 3 keywords:

weight loss story

weight loss picture

safe weight loss

Notice that all of the keywords contain the word "weight loss". This will make things easier for
us when we begin to optimize our offpage ranking factors which you'll learn about later.

Let's Optimize Our Webpage ...

Step 1: The first thing we need to do is select a page Title for our website.
The page title should:

Include ONLY our main keywords. The least amount of words you can place in the title,
the more weight Google will give to each of the keywords and the higher you will rank.

When creating your page title, it should not look like this:
 
Welcome to our website!

It should not even look like this, which does contain our main keywords, but contains an
unnecessary number of words:
weight loss story and weight loss picture and safe weight loss
Although that title isn't horrible and does contain all of your main keywords, you should do a
couple of things to cut down on words used. This would be a perfect title for your webpage:
Weight Loss Story | Safe Weight Loss Picture
Notice that I've:
  • Taken out all of the "ands"
  • Replaced one of the "ands" with a "|" character
  • Note: This character is located on the keyboard directly above the "enter key".
  • Combined the keywords "Safe Weight Loss" with "Weight Loss Picture”
Always Combine Your Keyword When Possible to cut down on the total number of words that
are in your title!

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