Note: Before you begin, if you're NOT 100% serious about getting your website to the top of Google and the other major search engines, DO NOT read another word. Only read on if you plan to put into action, everything I will be teaching you. It's best to print this e-Book off, highlight areas, and take notes as you learn the exact steps needed for a top search engine ranking.


BE No. 1 in GOOGLE

There’s having a Web site and there’s having a Web site that works. It’s all very well to have a flashy intro, a fully integrated shopping basket, and lots of features and functionality that can wow the audience on every single page. But what if they can’t find you? What if you’re not visible
on the search engines and on Google in particular?

If they don’t know your address (which most users don’t), many members of your potential audience are going to try to find your site by typing in a keyword or phrase, and if you don’t rank on those return results, you may as well not have a Web site at all. It’s that serious.

Making your site Google-friendly or employing Search Engine Optimization techniques, or SEO, as it’s known in the trade, at your earliest convenience should be a priority; SEO is this year’s black. What it can cost varies wildly, so be sure to question the worth of both the cheapest and the most expensive service providers, but remember that there’s lots that can be done internally and at minimal cost other than your time. This SITE will show you what needs to be done and empower you to ask your SEO service provider—and yourself—the right questions.

To ignore Search Engine Optimization (and Google in particular) is folly. Having your own Web site means you simply must get involved with SEO techniques. Without any SEO input, well, if I were a betting man (which I’m not), I’d say your chances of success were about even; if I were an Internet project manager (which I am), I would say you were dead in the water. Your site is nothing if it isn’t optimized for the Web.

In fact, ignoring SEO is tantamount to placing a brick wall against the front door of a high-end shop: You’re actually blocking your users from reaching you. You’re destined to become part of the noise of the Internet rather than a music maker. You’re streaming without a paddle.

So how do you will read this Site? Dip in and dip out, read it from start to finish—it really does n’t matter. The 52 brilliant ideas contained in it are generally quick fixes that should result
in immediate benefits to your site if you adopt them.

If your budget is modest, implementing just a handful of these ideas will improve your Web site rankings and help you realize your ambitions and the ambitions of your company. Employ all 52 and people will be throwing themselves down on the floor and proposing—no, wait, I mean finding your Web site, buying more of your products, reading your information, and coming back to your site again and again.

What’s So Special about Google, Then?

No Comments

Is It Really All That?

Google this and Google that! What about Yahoo, AltaVista, and all those other
search engines? My mom always said, “Don’t put all your eggs in one basket.”

Say It with Numbers When Internet users are unable or unwilling to guess your URL (Uniform Resource  Locator; read “Web site address”), they will use a search engine to find you. Now, among all the Web site visits that are conducted in the United States that were immediately preceded by a search engine search, Google is responsible for the majority. Google is by far the most widely used search engine and the biggest referrer of visitors in the United States (60 percent of all searches).* Google, like Kleenex, has achieved a dominance so great, in such a short period of time, that the company name often is used to mean Internet searching. Single execs, looking for companionship, “google” potential dates before committing to a meal. Parents google a schoolto decide whether it’s suitable for little Frankie’s education. Job applicants google the interview staff to learn any interesting snippets that they can bring up at an interview (and vice versa). Internet users use Google—a lot. Google, certainly at the moment, owns the Internet, and if you want your online business to thrive, you need to learn how to be #1 on Google.

Just Flick the Switch?
As an e-business adviser and freelance econsultant I meet with a lot of companies with Web sites. Primarily they all want the same thing—good exposure on Google. But there is no magic switch, there is no instant
cure; becoming #1 on Google takes time. You want instant gratification, and Google’s more interested in pursuing a long-term relationship with you. This may go against everything else we see, hear, and feel about the Web (overnight success stories, sites plucked from obscurity, servers crashing under the weight of so much traffic . . .), but that’s the deal. Commit seriously to Google and it will commit right back, and when that relationship is forged, it’s not just strong, it’s really strong.

Sleeping with the Enemy
Unfortunately, Google doesn’t make it easy. You’d think the easiest thing in the world would be for Google to post an FAQ page or a checklist on the site that systematically explained to developers and business owners how to win its favor, but it won’t. Why? Well, basically, Google is fed up with people abusing the system, and if there’s no obvious system, that makes said abuse that much harder. And it works. So is there an official Google-endorsed guide to Google? No, only unofficial guides, and this is one of them.

Here’s an Idea for You . . .

Let’s see where you are right now. Type in your domain name on a Google search (without the www and the .com). Are you on page 1, page 2, page 3? Now type in the name of your bestselling product, service, or industry. Are you on page 1, page 2, page 3? Okay, there are plenty of ideas for you to improve that listing and get you not just to the top of the page for each of those searches but filling page 1 completely, with separate links to areas of your site.


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