Note: Before you begin, if you're NOT 100% serious about getting your website to the top of Google and the other major search engines, DO NOT read another word. Only read on if you plan to put into action, everything I will be teaching you. It's best to print this e-Book off, highlight areas, and take notes as you learn the exact steps needed for a top search engine ranking.


BE No. 1 in GOOGLE

There’s having a Web site and there’s having a Web site that works. It’s all very well to have a flashy intro, a fully integrated shopping basket, and lots of features and functionality that can wow the audience on every single page. But what if they can’t find you? What if you’re not visible
on the search engines and on Google in particular?

If they don’t know your address (which most users don’t), many members of your potential audience are going to try to find your site by typing in a keyword or phrase, and if you don’t rank on those return results, you may as well not have a Web site at all. It’s that serious.

Making your site Google-friendly or employing Search Engine Optimization techniques, or SEO, as it’s known in the trade, at your earliest convenience should be a priority; SEO is this year’s black. What it can cost varies wildly, so be sure to question the worth of both the cheapest and the most expensive service providers, but remember that there’s lots that can be done internally and at minimal cost other than your time. This SITE will show you what needs to be done and empower you to ask your SEO service provider—and yourself—the right questions.

To ignore Search Engine Optimization (and Google in particular) is folly. Having your own Web site means you simply must get involved with SEO techniques. Without any SEO input, well, if I were a betting man (which I’m not), I’d say your chances of success were about even; if I were an Internet project manager (which I am), I would say you were dead in the water. Your site is nothing if it isn’t optimized for the Web.

In fact, ignoring SEO is tantamount to placing a brick wall against the front door of a high-end shop: You’re actually blocking your users from reaching you. You’re destined to become part of the noise of the Internet rather than a music maker. You’re streaming without a paddle.

So how do you will read this Site? Dip in and dip out, read it from start to finish—it really does n’t matter. The 52 brilliant ideas contained in it are generally quick fixes that should result
in immediate benefits to your site if you adopt them.

If your budget is modest, implementing just a handful of these ideas will improve your Web site rankings and help you realize your ambitions and the ambitions of your company. Employ all 52 and people will be throwing themselves down on the floor and proposing—no, wait, I mean finding your Web site, buying more of your products, reading your information, and coming back to your site again and again.

Always Combine Your Keywords In The Page Title!

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When Google looks at our title it will see all 3 of our keywords only. Combining keywords to cut
down on the total number of keywords displayed in the title is a great way to boost the strength
of each individual keyword, which will have an immediate impact on your ranking.

Add <h1> header tags

Next we'll need to add 1 <h1> header tag and place our most important keyword there.
The <h1> header tag should be as far towards the top left hand side of the page as possible.
When Google reads a webpage, it views the text from the top left hand side of the page, and
then follows down to the bottom right hand side of the page. So, it's best to place your <h1>
header tag on the top left hand or top/middle portion of your page.

You can think of an <h1> header tag as a title for whatever content you have on your page. For
example, the <h1> header tag of this chapter would have been:

"How changing 1 onpage optimization factor can boost
your rankings by over 350 positions!”

... and the html code used to create this title would look like this:

<h1>"How changing 1 onpage optimization factor can boost your rankings by over 350

Of course, I would have changed my lesson title to contain my main keyword if I was actually
trying to optimize this page for Google. Also, if possible, it's ideal if you can include ONLY your
main keyword within the h1 header tags. <h1>Weight Loss Story</h1> would be a perfect
header tag.

Add <h2> header tags

Next, we'll need to create an <h2> header tag. This can be thought of as a sub heading
for our webpage. You should place your 2nd most important keyword in the <h2>
header tag. The <h2> tag should be placed somewhere towards the top half of your

A good <h2> header tag for our example would be:

<h2>safe weight loss<h2> (Usually it's best to place your primary keyword in your <h1>
tags and your secondary keyword within the <h2> tags.

After we've done this, we need to actually create the content for our webpage. When writing
the content, try to evenly sprinkle your main keywords throughout the copy.

Note: Don't overdo it though. If you simply repeat your keyword over and over like this:
weight loss story about weight loss story that I have a weight loss story and weight loss story...
Google will immediately see your website as search engine spam and you will not rank well.

So, try to keep in mind that you're creating your website for the eyes of REAL people.
Try to mention each keyword in a natural way as you are writing, but be sure to include at
least one of the keywords per 1-2 paragraphs, depending on how large your page is.


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